SEO Checklist – 5 points to check for your blog
After creating a blog that is both entertaining and informative for your readers, you now need to ensure that you are maximising on the value of your blog otherwise you are wasting all the benefits of your hard work.
We have compiled this simple 5 point checklist to help you optimise your blog posts for SEO – and maximising its value
Focus Your Keywords
Every post you write for your blog must target just 1 or 2 keywords. It’s important to focus your efforts because it keeps both you and your reader on the goal of your post as well as pleasing the search engines. If your post looks like it is using keywords too many times, then search engines will penalise the post, destroying the benefits of your hard work.
What should you do then? Use 1 or 2 long-tail keywords. This keeps both you and your reader focussed as well as being more efficient – your targeted website visitors will be better qualified, bringing in the right type of traffic and producing higher conversion.
Keywords are best included in the title, the main body of your post, in the URL and also in the Meta Description. These places give your reader and Google a clear idea about your post content and how relevant it is.
Responsive Designs are King
A huge sector – and a growing sector – of the social media market is made up of mobile based users. If your site is unresponsive and has a bad layout on a mobile device, then most people will leave your site! Even if you have the greatest content or some really inspiring images, all your hard work can be undone if your site is unresponsive. Who wants that?
The key is to create a blog that will conform to the screen on any device that is used, whether its a; desktop in an office, smartphone or tablet. You want your blog to be as easy as possible to read so people stay on your site, check other links and are more likely to sign up to any newsletters or campaigns you are running. This all helps your SEO. Google will see this as a better site engagement so your ranking will increase too!
Images – Using Alt Text
Text shouldn’t be the only way you are optimising your blog post for SEO. Images are also very useful – search engines look for images with Alt Text too – so they can be used in conjunction with your keywords to support your other SEO work. For example, when you search on Google for ‘cute cats’, the search engine returns results which have alt text containing those keywords. So if you add alt text which contain 1 or 2 of your long-tail keywords then you are further optimising your blog posts to rank higher – and driving targeted traffic to your site.
URL’s to Help Your Visitor
This is a simple one which, unfortunately, is often overlooked when caught up in the intensive task of optimising a website for SEO.
The URL structure must make it easy for visitors to understand the structure of your site so they can have confidence in finding and navigating their way around. Because of this, search engines favour simple, well laid out URLs further helping your ranking. For example, your website’s blog page could simply be www.yoursite.com/blog/post.
The structure of the URL acts as a navigation for us, letting us know where we are on the website and how to access new site pages.
Internal Links Help Show Relevance
Linking Internally on your website works the same as inbound links to your content. These internal links help keep visitors on your website as well as showing search engines the validity and relevance of your posts. So, in practice, if you write a blog post which is on the same topic as one of your ebooks or maybe a page on your site, then include a link to that so you keep visitors and show the relevance to search engines.
Got any other tips about optimising SEO on your blog posts? Comment Below!