What Can Having Your Own App Do For Your Business?

iphone app for a local business

A Great App Will Bring You & Your Customers Closer Together

In 1999 it was predicted that for offline businesses to continue to be successful they would have to have an online presence. 15 years on and that statement proved to be correct. The online environment has changed, with more and more people using their smartphones and “apps” to get what they need. That’s why at vRare Digital Marketing we now create highly functional, affordable mobile apps that cater for local businesses like yours.

These apps empower you to engage with your customers, clients and interest groups like never before. While your competition are struggling to work out their own methods of boosting sales – you will be delivering your latest information and best offers right into your best prospects hands, with 100% deliverability!

What’s In An App?

Our Mobile Apps – Power Packed With Functionality!

Designed to boost customer contact, loyalty & sales – here are just some of the features you can have:

directory app

More Feature Options

  • Appointment Forms For Bookings
  • Book A Table
  • Advertising Banners
  • Your Amazon Catalogue
  • Retail Online With Shopify
  • Apple Store Integration
  • Publish Menus & Order Take Aways
  • Quizzes & Surveys
  • Contact Forms & Reviews

Give your customers & clients more of what they love!

Which Local Business Sectors Benefit The Most From Using Apps?

Restaurants & Take Aways 99%
Cafes & Coffee Shops 100%
Pubs, Night Clubs & Music Venues 98%
Fashion & Other Retail 96%
Hair Dressing, Health & Beauty 96%
Gyms & Sports Facilities 98%
Tourism & Travel 94%
Vehicle Service & Repairs 90%
Hotels & Holiday Accomodation 96%
Events Companies 95%
Local Trades 92%
Financial & Insurance Services 90%
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The 7 Reasons Why A Mobile App Can Improve Your Business

Reason One – Customer Visibility

The number one reason is when someone installs your business app on their phone, you are then visible to that customer at all times. Stats show that on average people spend more than two hours a day on their mobile devices.

In reality we know that there are probably only a few applications which make up the bulk of this total usage. Generally, and for most people, these will be Facebook, Twitter or Youtube.

However, it doesn’t change the fact that a user has to scroll through on their phone to find apps that they want to use. So that being said, they’re still going to be scrolling past your company’s app icon. Now whether they open your app or not is irrelevant, the fact that your logo and your branding is always within their eye shot, subconsciously they’re aware of that and it helps to reinforce your brand

mobile app visibility
gym app booking

Reason Two – Direct Contact With Your Customer

It creates a direct form of marketing with the user. Now with an app you can have so many different options on it from general info about your business prices, booking forms, loyalty cards and coupons. If you also run a blog you can publish your latest blog feeds onto your app.

But one of the biggest benefits of all is that you can contact your customers directly to their mobile phone, instantly with special promotions that you’re running, maybe coupons that you’ve created or a new loyalty card.

So with push notifications it actually gives you an instant direct form of contact that can always be used as a little reminder to plant seeds in your customers’ minds about the products and services that business offers.

Reason Three – Coupons & Loyalty Cards

There are countless businesses these days that run loyalty card programmes that use snail mail coupons & offers sent through the post to people’s doors. Granted – it can still be effective but I’ve lost count of how many of the cardboard loyalty cards I’ve lost. I’ve lost count of coupons which have come through my letter box which I do want to use, but I just forget about them.

In reality I simply forget to bring the coupons with me to the shop. (I never forget to bring my phone out with me though) Now with an app you can digitise all of this by having the loyalty card within the app and you can have the coupons within the app. Not only that, by harnessing the power of push notifications you can send a message making people aware of this – very often just at the most opportune time!.

It’s possible to send a push notification message to all users of your app when they enter a certain radius of any location. You can send them out a money off coupon to come into your store, or maybe announce an event that is happening that day; this is immensely powerful because you are marketing directly to the people based on the location they are currently at.

If they’re near your store location, and they’re thinking about going to another store to buy something which they could buy from yours – Your special offer delivered onto their phone makes it a very easy decision to come to you instead!

loyalty coupons from apps
branding your business using apps

Reason Four – Branding & Recognition

The next major point is that your app will help build branding recognition with your customers.  We will use your company logo, we will take your company colours and we create for you an app where customers will enjoy having your attractive app on their phone.

There are so many different sectors and businesses that we build apps for… an example would be a hair salon. If this were your sector, then you could take photos of some of your clients freshly created hair styles and you can post them easily into your mobile app.

All of this is very valuable for your business because users want to go onto that app where they can see ideas for the next hair styling that they want. Especially when it validates that your hair salon is able to do the job that these customer wants you to do.

You also have the recognition side of it and the more you can get customers seeing your app, using your app, looking at information in your app, the more they are going to be open to coming back to you for return business, because you’ve built up a level of trust with that customer.

Reason Five – Customer Engagement

It does not matter what you’re selling. You could business could be selling flooring, physiotherapy, coffee, lunch deals at restaurants, dental treatment, personal styling, gym memberships, fashion retailing…  if your users have a way to get the same end result easily without having to pick up the phone and call you, then it’s going to improve your business. Let’s say for example, they want to make a booking for a restaurant or they want to make a booking for a massage – then, they can just open up the app on your phone, enter in their booking, select the date, select the time and then they can make that appointment, all without having to pick up the phone. So that’s the level of customer engagement that you want.

Maybe you’ve got some new product lines in; you can add these to your catalogue. People can open up your app, look at your catalogue, they can check for stock levels or when appropriate they can make an appointment to come in. Maybe you’ve got a hotel app and people are looking for a room in your area. Or you’ve got a car dealership or you sell parts for mountain biking &road biking. So this whole process just creates a better level of engagement with your customer.

apps improve customer engagement
apps and the competition

Reason Six – Staying Ahead Of The Competition

History shows that offline businesses took a lot longer to get online than what they should have. And the ones who got online first actually got a big jump ahead of their competitors. The mobile apps base is exactly the same. Anyone who runs an offline business, and they’ve done so for a long time, or they’re aware of other people in that particular space, they’ll know that they need a website. The fact is the MAJORITY of your customers read and research a lot of their information online… the statistics show that the largest percentage of people are using their smartphones and tablets to browse the Internet.

A mobile app is exactly the same concept and it’s growing. So now not only do businesses need a website they also need an app. It just gives you multiple channels to be able to communicate with your customer. The MAJOR benefit of a mobile app is you have the ability you contact your customers at any time

Reason Seven – Creating Loyalty With Your Customer

When you think about how much advertising the average person must see; whether it be TV advertising; whether it would bill boards they drive past; whether it will be advertising at bus shelters, on their Facebook news feed. When they search Google on websites they visit with banner ads; coupons that are posted through the door, I mean, emails they get sent. It’s a lot of space to compete with so when you try to advertise you’re going to slowly… unless you’re right on the ball, you’ll lose… you’ll begin to lose your impact with your customers.

Now if they have your app on their phone, you don’t need to compete with everyone else. You don’t need to compete with anyone else with Facebook ads; you don’t need to compete with anyone else in adword ads because they have their own… you have your own little space on their phone, which is your app. So you’ve got a nice little bit in their pocket where you’re able to communicate with them directly at any point.

So when you’re running an offer, rather than relying on them to look at your fan page or visit your website to see what offer it is you’re running; you can just send the push notification which will alert that user to that offer. So there’s no competing with anyone and that will help to build return business.

mobile apps can help create loyalty
loyalty cards on apps

Repeat Business Is The Lifeblood Of Any Business

Getting returning customers is the easiest way to generate added income. That’s why at vRare we build apps for our clients that focus on the key factors of not only attracting new customers & clients, but keep existing ones coming back for more.

  • Loyalty Cards – An in-app solution that encourages customers to return to you….
  • Push Notifications – One of the most powerful forms of marketing in 2015 where you send a message DIRECTLY to your customers smart phone alerting them to new offers and services you provide.
  • Click To Call – Your customer is always one click away from being able to contact you

A Year From Now, You’ll Wonder What Life Was Like Before Your App!

Let’s Get You Started With A Demo!